Freedom
The Sound of Raging Tranquility.
As a result of their creativity and vision for what was possible on two wheels, Harley-Davidson became the most sought-after motorcycle and lifestyle brand in the world and ignited a revolution in transportation and lifestyle.
As we have for well over a century and will continue to do for future generations, we still define motorcycle culture and lifestyle today by arousing deep emotions that are mirrored in every experience and product we provide.
Year
2023
Client
Harley Davidson
Scope
Art Direction
Our approach shifted away from the brand's branding and toward the act of riding itself. We reframed it as a quick self-care exercise. Riding offers a visceral escape that you can't find somewhere else, whether you need to clear your thoughts, ground yourself, or require an eject button from your feed.
