Sleek
Sleek Design, Top-Tier Tech and Premium Comfort
From the sportier, ultramodern exterior to the tech-rich refinement inside, SONATA continues to break new ground. An elegant blend of sleek design, top-tier tech and premium comfort, we’ve redefined what it means to drive a hybrid sedan.
Year
2024
Client
Hyundai
Scope
Brand Identity
Our approach shifted away from the brand's branding and toward the act of riding itself. We reframed it as a quick self-care exercise. Riding offers a visceral escape that you can't find somewhere else, whether you need to clear your thoughts, ground yourself, or require an eject button from your feed.
